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Producing A Music Video on a Budget

For individuals or bands still trying to get their big break on the music scene, the making of a music video becomes tricky as there is not a lot of money available for that type of marketing. Regardless of this hurdle, there are still innovative ways to go about making an impact with a music video without spending a lot of money. Although the making of a music video is very important when trying to get your brand and sound across a wide range of audience, the impact made has to be positive.

The cost of video production over the years has undergone a steady decline. This does not mean that any homemade or phone shot video would do, as quality matters. If you do not have the funds to go full scale on the hiring of a reputable video production company, the following are tips to help in producing a low budget music video:

  • It pays to already have a storyboard prepared so that a sequence can be developed for the video shoot. If a company is being approached to shoot the video, already having your storyboard of ideas saves time and money on your part and the part of the company.
  • Seeing as the video is meant to help in breaking you into the music scene, it is better to keep the whole process simple and not complex. Complex ideas are ambitious and require money.
  • The video should not be overpowered with effects. There is a saying that less is more and in the case of a low budget video, this is true.
  • Sound effects can be used to enhance the quality and can also be used for transitions.
  • It is a good idea to get friends and family members involved. If any of your friends happen to be good with a camera then instead of approaching a video company, you can enlist their help in shooting and directing. Family members can also serve as extras or cast members. Remember that although they are your friends and family, they also have other things to do so be quick about it.
  • Be quick and efficient so that the video shoot does not drag on for days. If it does, then there will be irregular sequences and actions in the final product.
  • The fact that the music video ought to make an impact does not mean all the unique locations of your hometown have to be featured in it. One location can work as long as the place is befitting of the style of the music.
  • Try breaking boundaries in the course of shooting maybe use a drone to get an angular shot of a sequence or use a smartphone to capture different shots of the same scene.
  • Not every music video has the need for props but if you must use props then make sure they actually fit in with the scene. Common household items can serve as props if utilized wisely.

The Business of Becoming a Music Producer

One can’t simply be a music producer without a fundamental love for music and all it represents. If you have listened to a song over and over again and think that it can still be improved in one way or another, or you find that you can’t live without music, creating it, hearing it, breathing it… you may have a gift.

If you think music is life and it will be better if you’re in it, then music production can be the path you take. Being a music producer is so much more than being creative, you must also possess a business mindset because this is how you’ll be closing your future deals with artists.

Things worth investing on are the following:

music-production-what-it-takes

Equipment – Sonar, Cakewalk, FL Studio, Pro Tools are some of the sequencer software you might want to master. You may also want to get a sampler if you’re into electronic music or hip-hop music production such as MPC60, SP1200, or S950 or a MIDI keyboard or Korg for synths and digital instrument sounds. Scour the internet for bargain equipment if you don’t want to splurge on the first go.

Mixing – blending melodies is one of the things you have to master and maybe go to classes for. There are classes offered online that are comprehensive and easily understandable.

Computer programs –  FL Studio, Propellerhead Reason, Cubase, Ableton Live, Apple Logic Pro are some of the software you should master. There are music program courses available online that you can take to familiarize yourself with music editing with.

Internship – the best way to learn is to experience being in the field itself. Enroll or apply in recording studios, production companies, record labels and radio stations as an intern to see what it’s like in the real world. It’s one of the sure fire ways to know the right people and make some connections.

Conference- this will require you to shell out a little bit or in some instances, a lot of money but you just have to think of it as a good investment that will come back to you in good time. This is also one of the best places to meet with professionals and other aspiring music producers like yourself and learn more about the trends in technology, music business and other advancements in the industry.

Social Network Marketing – social media presence is one of the most important aspects of trying to build a name for yourself in the music industry. It’s how easily people can find you and you can find them. Make yourself known to artists by getting in touch with them and they getting in touch with you online. Social media networking requires a lot of attention and commitment and shouldn’t be neglected. This is a way you can brand yourself and showcase your skills without spending a dime, in some cases.

It isn’t easy, but if you are passionate about producing music it will definitely facilitate your journey. How did you start your music career? Did you have a mentor? Tell us your stories.